Welcome to
the APA Exchange.
75% APA Coverage
What is AMP?
AMP is designed to help our dealers get more people into an Airstream—and make a life of adventure a reality. Through carefully planned creatives and messaging, a social media lead generation program, and a full-funnel marketing approach, we’ll help your dealership increase its lead volume and market awareness. Find out how you can get more people to experience the freedom, exhilaration, and adventure of Airstream for themselves with AMP.
Spring AMP will continue to be 75% covered by APA funds
With AMP, you’ll benefit from:
Double the Lead Volume
Double lead volume than dealers who did not run AMP ads, including increased form submissions.
Higher Quality Leads
AMP delivers higher quality leads refined through careful retargeting and lead nurturing.
Increased Market Awareness
Be seen by more potential customers over dealers who did not run AMP ads, including higher impressions.
Branded Asset Library
Access to a full library of content with all strategizing and creative costs covered by Airstream.
Available via AMP:
With AMP we deploy Airstream-branded assets that help you get more leads and streamline the entire process for prospective customers. From the discovery phase to stepping into the showroom. You’ll receive assets targeted to your specific dealership territory.
Branded Landing Page
Crafted to amplify the quarterly campaign theme, our landing pages create a cohesive experience across platforms for each product line. Specifically designed to target leads from top to bottom in the conversion funnel, and increase your conversion rates for lower acquisition costs.
Social Media Lead Generation
We’ll provide creatives optimized for both Facebook and Instagram designed to generate more leads for your dealership. Plus, we’ll retarget audiences who have visited your website or interacted with your social ads.
Google Paid Search
Google Paid Search will utilize Airstream customer data to create lookalike audiences on Google. When potential customers want to know more, they’ll head to a search engine. We’ll capture those customers here with paid search, helping to drive more traffic to your site. Plus, we’ll use the analytics from the ad campaign to keep improving our overall strategy.
Social Media Posting
Regularly update your Facebook page with approved Airstream content, keeping potential buyers informed and engaged with your dealership’s offerings.
Digital In-Store Signage and Annual Subscription
We’ll provide you with a library of Airstream assets that you can customize or add to through a dashboard. Use in-dealership or take it with you to shows.
Lead Nurturing
Via prospecting and retargeting we will continue to build on relationships with customers at every stage of the sales funnel. This means providing ads they want to see based on past behavior and interactions, building trust and awareness as they travel down the funnel.
Why AMP?
- 75% APA coverage
- 2x more leads than competitors who are not in AMP
- Full funnel content educating customers about the Airstream Brand, Products, and our Dealers
- Monitored packaged campaigns for budget optimization
Get Started in 2 Simple Steps
Step 1
Review the pricing tiers
AMP allows you to choose how you invest with different tiers of ad spend. Year after year, larger investments have proven to result in more awareness and increased leads for dealers.
Regardless of which tier you choose, APA will cover 75% of the monthly investment cost. You will only have to pay the remaining 25% out of pocket. That more than doubles the investment power behind every dollar spent.
The Spring AMP campaign will run March 1, 2024-May 30, 2024. Enroll by February 29, 2024, to get started with AMP.
Billing: The 75% program cost that is covered by APA will be automatically submitted and approved in AirHub. The remaining 25% will be billed directly to your dealership.
Regardless of which tier you choose, APA will cover 75% of the monthly investment cost. You will only have to pay the remaining 25% out of pocket. That more than doubles the investment power behind every dollar spent.
The Spring AMP campaign will run March 1, 2024-May 30, 2024. Enroll by February 29, 2024, to get started with AMP.
Billing: The 75% program cost that is covered by APA will be automatically submitted and approved in AirHub. The remaining 25% will be billed directly to your dealership.
Step 2
Select your quarterly investments
To make this investment most beneficial to your dealership, you’ll have the ability to choose any combination of our 3 available campaigns—with 3 spending tiers available in each.
This enables you to make your investment decisions based on your dealership’s inventory—and fully customized to your goals. Want to generate higher quality leads for Travel Trailers while increasing impressions for Touring Coaches? With AMP you can. Simply choose to promote at multiple tiers for different products.
For example, you can select Travel Trailers at Tier 1 and Touring Coaches at Tier 3 for a fully customized marketing approach.
Plus, you can add à la carte options to any of your selections for additional services.
All pricing is for the quarter unless noted otherwise.
Please note, your dealer contribution is the summation of your selections.
This enables you to make your investment decisions based on your dealership’s inventory—and fully customized to your goals. Want to generate higher quality leads for Travel Trailers while increasing impressions for Touring Coaches? With AMP you can. Simply choose to promote at multiple tiers for different products.
For example, you can select Travel Trailers at Tier 1 and Touring Coaches at Tier 3 for a fully customized marketing approach.
Plus, you can add à la carte options to any of your selections for additional services.
All pricing is for the quarter unless noted otherwise.
Please note, your dealer contribution is the summation of your selections.
Campaign Tiers
Budgets for campaign packages are monitored and optimized throughout the duration of the campaign to yield the strongest performance across platforms
PERFORMANCE PACKAGE
PER QUARTER
PER QUARTER
PERFORMANCE PLUS PACKAGE
PER QUARTER
PER QUARTER
PERFORMANCE PLATINUM PACKAGE
PER QUARTER
PER QUARTER
$10,000
$15,000
$20,000
Landing Page for Paid Ads
Crafted to amplify the quarterly campaign theme, our landing pages create a cohesive experience across platforms for each product line. Specifically designed to target leads from top to bottom in the conversion funnel, and increase your conversion rates for lower acquisition costs.
Social Media Lead Generation Program
Use tailored social strategies to attract genuine prospects interested in Airstream models, helping your dealership connect directly with potential buyers.
Google Paid Search
Place your dealership at the top of search results, ensuring those looking for Airstream models find you quickly and easily using custom audiences built using Airstream customer data.
Inventory-Based Advertising
Promote vehicles in your inventory, making it easier for potential buyers to find and inquire about the exact model they’re interested in. Retarget users based on their browsing history.
Social Media Posting (Facebook)
We will manage posting approved Airstream content to your Facebook page, keeping potential buyers informed and engaged with your dealership’s offerings.
Meta Premium Audiences
Meta Premium Audiences utilize Airstream customer data to create lookalike audiences on Meta. Maximize ad spend and results by finding shoppers most similar to your existing customer base and targeting ads directly to them & those like them.
Reputation Management Service
We actively monitor and manage online reviews and feedback on your behalf, ensuring your dealership consistently presents a trustworthy and responsive image. You’re only contacted when there’s a need for your direct input or decision.
Enroll in the Spring AMP Campaign
by February 29, 2024
Enroll Todayby February 29, 2024
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